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In this session, a senior executive in the marketing industry will discuss post-COVID consumer behavior, share how business owners can compete with big box retailers and e-commerce-based companies, and address current market challenges while growing their businesses this holiday season and beyond. Objectives: (1) Discuss the impacts of COVID on consumer behavior (2) Address key challenges in the market including e-commerce-based businesses and big box retailers (3) Share strategies for growing a small business in the current market

Whether we're in a pandemic or not, it's a good idea to know how your business is doing financially, and being able to pivot quickly if needed. This workshop will better equip you in how to manage your business financials, so that you can quickly adapt when you notice changes to your cash flow. Topics include: Interpreting financial statements to better manage and understand your operations, cash flow, and profitability. Identifying your cash flow cycle and how it impacts your business. Learning how to calculate and use financial ratios to troubleshoot fiscal dangers and improve performance. How to think critically when looking at pricing and costs. Developing forecasts and budget techniques to improve profits.