Create an Account - Increase your productivity, customize your experience, and engage in information you care about.
March 21, 2013, 3:00 PM - 5:30 PM
Learn how to use email marketing, a low-cost marketing tool, and generate increased referrals, repeat sales and customer loyalty. Build a strong permission-based customer list and learn to create and send professional looking email newsletters/promotions. Ask questions and share experiences with other participants.
March 21, 2013, 5:00 PM - 6:30 PM
Learn how to make the most of the combination of email and social media for your business or organization with the right strategies, tools and tactics to make marketing efforts as effective as possible. Between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month - there's a lot to keep up with. This session will provide a greater understanding of marketing basics like goals and objectives. You’ll learn what a “campaign” is and what to write about and offer in that campaign. You’ll be given some simple but powerful tips for how to get your messages opened and read, shared and socially visible. You’ll see that there are some great tools you can use to help engage with your existing supporters as well as expand your reach to new prospects. Throughout the session you’ll be given opportunities to capture your own ideas and build out the framework of your own “next great campaign.”