Calendar

Tuesday, June 6, 2023

Join this event hosted by the Norcal Small Business Development Center. This webinar is a must for anyone interested in learning about how to build long-term competitive advantage versus the competition through Marketing. The Marketing webinar is built on Steve Roth’s 40+ years in consumer and industrial marketing, brand development, market research, and reaching customers through all types of media from television and radio, to print, the web, and social media. The webinar focuses on understanding and identifying the businesses’ core users, its Heavy User Group, and then building a marketing strategy to talk with those people and build a relationship with them.