Calendar module icon


View all calendars is the default. Choose Select a Calendar to view a specific calendar.

Select the arrows on either side of the current month to change the month.
January 17, 2019
8:30 AM - 12:30 PM
Cal State Center East Bay
1000 Broadway
Suite 109

Oakland, CA 94607
Facebook Twitter Email

Seminar: Finding Customers / Marketing Your Idea

Thursday, January 17, 2019

Generating revenue for any business is all about marketing and sales, and that’s the focus of this workshop presented by SCORE East Bay. Led by SCORE Industry Professional: Larry Tessler

You will learn and discuss:
  • The importance of your business idea
  • The four P’s of marketing your business idea (product/service, price, place and promotion) and why they are important
  • How to identify your target market and reach these prospects, including use of market research to help you
  • How to craft a differentiated marketing message
  • How to develop sales forecasts for your financial projections
  • How to put it all together into a successful marketing plan

    Taught by SCORE business professional: Larry Tessler

    Larry Tessler  – Brings nearly 35 years experience as an executive in the merchandising, stores and advertising/sales promotion divisions. Work history includes a local department store chain, a national chain of promotional department stores, a local chain of video rental and music sales and 5 years starting and managing his own small business. Larry has a B.S. in Business Administration, University of California, Berkeley. Graduate studies in Marketing, San Francisco State.