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January 7, 2019
3:00 PM - 5:30 PM
Cal State Center East Bay
1000 Broadway
Suite 109

Oakland, CA 94607
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Retail Basics Seminar for Online and Brick & Mortar Retailers

Monday, January 7, 2019

Starting a retail business or ready to expand? Learn the retail basics from an expert - SCORE East Bay presents a unique opportunity for you to meet with industry experts who will help take the mystery out of making a profit as you buy and sell merchandise. Taught by Retail Professional & SCORE Counselor: Larry Tessler

Overview:   This seminar is an interactive program tailored to answer your collective questions pertaining to online, brick & mortar, and other retail-oriented selling.  The seminar will focus on subjects important to the participants, which may include some or all of the following:

  • Merchandise selection and assortment strategies
  • Inventory management and flow tactics, turnover and budgeting
  • Expenses to consider
  • Vendor support and compliance
  • Sales and seasonal forecasting techniques
  • Buy and sell merchandise and make a profit doing it.

Led by experienced retail expert Larry Tessler. 

Larry Tessler – Brings nearly 35 years experience as an executive in the merchandising, stores and advertising/sales promotion divisions. Work history includes a local department store chain, a national chain of promotional department stores, a local chain of video rental and music sales and 5 years starting and managing his own small business. Larry has a B.S. in Business Administration, University of California, Berkeley. Graduate studies in Marketing, San Francisco State.